Boston, MA –October 18, 2022 – Digital brand experience company Mercury announced today the signing of Clemson University’s ‘Avengers’, the football team’s eight-player defensive unit, to an NIL deal. The Avengers, including KJ Henry, Xavier Thomas, Bryan Bresee, Tyler Davis, Myles Murphy, Ruke Orhorhoro, and Justin Mascoll will partner with Mercury for the rest of the 2022 season through the company’s tailored digital university platform for Clemson Athletics, clemsontigers.io.
The defensive group will be featured in exclusive digital collectible drops on the Clemson platform, auction off experiences, and provide Tigers fans with exclusive interviews and team content on the Next Up by Mercury podcast.
“We operate as a squad, and we wanted to partner with a team that can bring the Avengers crew to life in a special way,” said KJ Henry, a graduate senior defensive end for the Tigers, “The Mercury team knows what we’re about, and we can’t wait for our first exclusive drop and the fun ways we’ll be interacting with the Clemson community.”
Porter Grieve, CEO of Mercury, announced the addition of the eight defensive players just a week after Mercury announced the launch of ClemsonTigers.io with Clemson Athletics.
“We are so excited to add the Avengers to the Mercury team,” Grieve said. “Clemson has one of the most impressive and talented defenses in the country, and each of the ‘Avengers’ brings something unique to the platform and team.”
Adam Breneman, Mercury’s Vice President of NIL and Media, added his perspective on the Avengers.
“The big guys in the trenches set the tone for the rest of the defense, and the Avengers have shown up in a big way already this season,” said Breneman. “Signing this energetic group will bring even more action and personality to the ClemsonTigers.io platform.”
Before the first official Avengers drop, Clemson fans can purchase membership passes to participate in memorabilia raffles and get early access to Avengers content at clemsontigers.io, and follow ClemsonTigers.io on Twitter for more updates and info.
Mercury was founded in 2021 to create an exclusive digital experience for top collegiate brands to bring fans closer to their favorite athletes and teams. The company partners with leading collegiate brands across sports to build hyper-local platforms for a modern fan experience. Its communities encompass dynamic conversations with and between athletes, specialized team content, and digital collectibles and passes to unlock special access for fans.