Brevin Galloway Is the NIL King

The sixth-year Clemson basketball starter posted to his Twitter this past week that he has had more than 20 NIL deals, totaling over $100,000 in value. 

The NIL KING 👑

Over 20+ NIL Deals w/ some of the most famous brands in the world. Well over 6 figures 😏🤑 pic.twitter.com/0sOCftL1QI

— Brevin Galloway (@BrevinGalloway) April 11, 2023

While Galloway may not have led Clemson in scoring (though he was a vital role player, averaging 11.2 PPG) he does lead Clemson Basketball in NIL valuation, per On3. He has a total following of 209,000+ across his social media accounts, which surely caught the attention of companies looking for a prime spokesperson. 

Galloway Showing off the New Mercedes-EQ

Enjoyed my afternoon with @MercedesBenzUSA in Boston testing the new EQS from Mercedes-EQ. This was exciting to see the first car from the All-Electric Mercedes-EQ lineup! It was an honor! pic.twitter.com/La9PkQTypB

— Brevin Galloway (@BrevinGalloway) November 10, 2021

Partnership With Amazon

Galloway doesn’t just go through the motions with a lot of his NIL deals, either. His hundreds of thousands of followers get to engage with him and the products he promotes. He captivates his audience through skit-like videos, some of which garner millions of views – another reason why companies seek him out.

EOS

@brevingalloway

Check out my new looks with eos NEW UltraProtect Shave Cream. Get like me and show me how you @eos #eosMensUltraProtect #eosProducts #UnmanhandleYourFace

♬ Peace – Official Sound Studio

This video alone received more than three million views on TikTok. Its popularity is a result of how Galloway interacts with the product, adding his own personal flare and style. This creates a much more impactful endorsement than just a standard script read.

Halo Top Ice Cream

@brevingalloway

Being a student-athlete & showing up every day can be draining, mentally & physically. #HaloTopPartner 🍦 After a long day, I love being able to indulge worry-free with @halotop_us! Their pints are lower in calories & protein packed so I can kill my sweet tooth cravings without feeling guilty #IndulgeYourPower

♬ original sound – brev

Shinesty Underwear Deal

Arguably the most famous partnership Galloway formed this year was in conjunction with a viral injury to his…basketballs. Many athletes may consider an injury such as this to be a “private” matter. Galloway, on the other hand, used it as an opportunity to steer his own fate by explaining his injury to the internet. This allowed him to ink a deal with Shinesty underwear. 

@brevingalloway

⚠️ ATTENTION ⚠️ PROTECT YOUR NUTS 🥜 Use my code ‘NuttyProfessor’ for 35% off! As you can see, Shinesty blessed me ☺️🙏🏽

♬ Spinning Monkeys – Okasansan08

In terms of financial accumulation for his name, image, and likeness, Galloway may not be neck-and-neck with the sons or nephews of the best athletes in the world. However, what makes his partnerships so valuable is how he incorporates his distinct personality into every advertisement. You don’t have to be the statistical leader on the floor in order to become the leader of brand deals – just look at everything Galloway has done.

Check out our interview with Galloway, PJ Hall, Hunter Tyson, Chase Hunter, and Alex Hemenway here.